CV & Projects
CV
Professional Experience
Deloitte Consulting — Manager
Nov 2024 – Present · Seoul, South Korea
Business analytics and advanced analytics consulting — customer experience, loyalty, CRM, and data-driven strategy in a global professional services context.
EY — Senior Consultant
Sep 2023 – Nov 2024 · Seoul, South Korea
CX, customer loyalty, D2C, and advanced analytics. Led analytical planning and CLV analysis for eStore retention across global subsidiaries (52 countries), tiering KPI framework design, and CRM automation for tiered customers.
에스코어 (S-Core) — Consultant
Jul 2020 – Sep 2023 · Seoul, South Korea
In-house consulting for Samsung Group. Brand strategy, CX, GTM, social listening, Dev PMO, and Gen AI projects — including Samsung.com tiering implementation, MDE GTM evaluation, and NLP-based brand image measurement frameworks.
Kantar TNS — Market Researcher
Jul 2018 – Jul 2020 · Seoul, South Korea
Marketing research and social listening — global smartphone brand attitude surveys, buzz monitoring across 18 countries, and stakeholder coordination for multi-country fieldwork.
Earlier roles
- Kyung Hee University — Graduate Research Assistant (Jul 2015 – Feb 2018): social network data collection, analysis, and scholarly translation support
- Pine Korea — Market Analyst (Mar 2015 – Dec 2015): startup marketing analytics
- Goldman Sachs — Contingent Worker, Operations (Sep 2013 – Dec 2013): FX and derivatives operations support
- Korean Cultural Service New York — Internship (Oct 2014 – Nov 2014): performing arts program support
Education
Kyung Hee University
- Ph.D. Candidate, Management (Organizational Theory) · 2021 – present · Seoul
- M.S., Business Administration · 2015 – 2018 · Student commencement speaker; full scholarship
- B.B.A., Business Administration (Summa Cum Laude, top 5%) · 2009 – 2015 · Full scholarship
St. Thomas Aquinas College
- Exchange, Business Administration · 2014 · Dean's List (GPA 3.86/4.0)
Research & Publications
- Hong, S., Ryee, H., Jin, X., Yang, D. (2025). How Organizations Choose Open-Source Generative AI Under Normative Uncertainty. Journal of Theoretical and Applied Electronic Commerce Research, 20(3). doi:10.3390/jtaer20030250
- Ra, K., Hong, S., Yang, D. (2023). How Are a Firm's Strategic Motives for Environmental Innovation Impeded? Systems, 11(2), 79. doi:10.3390/systems11020079
Selected Conferences
- American Sociological Association (2023) — Status Homophily, Identity Duality, and Venture Capital Syndication Formation (with Ma, Rhee, Yang, Hong)
- Korean Academy of Management (2022) — What Enables SMEs to Transform Their Process Innovation into Green One (with Yang, Hong, Park)
Research Interests
Social network theory · Organizational theory · Network dynamics · Green process innovation · Entrepreneurship · Generative AI in organizations
Skills
Analytics: Social network analysis, text mining, NLP, advanced statistics, social listening
Tools: R, Python, STATA, SQL, MS Office
Domains: Business analytics, CX/CRM, brand strategy, marketing research
Selected Achievements
- Master's thesis on network imprinting in venture capital (persistent effects of initial syndicate partners)
- Sunbelt 2013 network analysis contribution (GitHub)
- Open educational repositories for R, Python, and STATA fundamentals
- Suengj Note V1 — personal portfolio and public knowledge site (2026)
Projects
Agent Foundry
Project-level operating layer for applying AI Agents to real projects through explicit Context, Governance, Roles, Work Contracts, Toolkits, Review, and Validation.
The project is provider-neutral and focuses on the layer between Agent capabilities and project execution: reconstructing project truth, defining authority boundaries, compiling task-specific execution contracts, and requiring external evidence for state transitions.
Current development is taking place in a private repository. The initial core focuses on Diagnosis → Prescription → Compilation → Validation before broader controlled mutation is introduced.
R & Python & STATA Beginner Guides
Open beginner guides for data science tooling:
Teaching-oriented repositories with reproducible examples for newcomers.
Network Imprinting (Master's Dissertation)
Master's dissertation examining network imprinting in the venture capital industry — how early network structures shape subsequent patterns in entrepreneurial finance networks.
Applied social network analysis to longitudinal network data with substantive focus on venture capital and entrepreneurship.
SIENA & ERGM Network Models
Implementation and examples for SIENA and ERGM network models — longitudinal and cross-sectional network analysis workflows in R.
Part of the broader social network analysis research toolkit.
Sunbelt 2013 Network Analysis
Network analysis contribution for Sunbelt 2013 — conference-related social network data and analysis.
Film Character Network Analysis
Network analysis of film character relationships — extracting and analyzing character interaction networks from narrative text.
Demonstrates network methods applied to cultural and textual data.
HR Data Analysis
Analysis of HR workforce data — exploratory and predictive analysis applied to human resources analytics contexts.
News Agency Similarity Analysis
Text mining project comparing similarity between news agencies — computational content analysis of media text.
Titanic Survival Prediction
Regression and classification exercise using the classic Titanic survival dataset — introductory machine learning workflow in R.